Terri Taylor Straut, Action Leadership GroupAn analysis of Strengths, Weaknesses, Opportunities, and Threats is a standard tool for managers of companies large and small. But does the order of the analysis matter?When I earned my MBA, some years back, the analysis was SWOT, starting with and internal assessment of the Strengths and Weaknesses of the organization. A SWOT matrix was required of most case studies in our curriculum. As a member of the leadership team of various small technology companies, I had the opportunity to share the brainstorming technique with colleagues and bosses. It works. By taking the time to...
